Recruiter at Talent Leads HR Solution Pvt Ltd
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Sales Officer - General Trade - FMCG (6-10 yrs)
Role objective:
- To plan and execute activities and deliver the sales budget for the territory and channels.
- High focus on Retailing
Key Responsibilities:
- Implement channel distribution objectives, develop the intermediaries/channel partners/stockiest network to drive reach and penetration across the territory.
- Accountability for secondary sales (Retail Distribution) growth and commercial hygiene in territory.
- Build capability of the indirect sales force by communicating and reviewing their delivery against expectations, market working with them to build capability
- Building frameworks for CA / Stockiest to review indirect sales force performance.
- Knowledge of basic concepts of consumer goods distribution such as various channel partners, distribution mix, ROI calculation, visibility creation, retail and wholesale trade mechanics and evaluation of distribution health indicators.
- Knowledge of competitor mapping and benchmarking.
Budget/Revenue Responsibility
Typical annual Sales turnover budget of INR 10 to INR 16 Cr. Per annum.
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