Certainly! Here's a job description for a Sales/Marketing Officer at ICFAI Business School:

- Job Title:- Sales/Marketing Officer

- Location:- [Mumbai]

- Department:- Marketing and Sales

- Reports To:- Sales/Marketing Manager

- Position Type:- Full-Time

- About ICFAI Business School (IBS):-

ICFAI Business School (IBS) is a premier business school in India, offering a wide range of management programs. Known for its academic excellence and industry relevance, IBS provides a vibrant learning environment, fostering personal and professional growth. IBS has a network of campuses across India, each committed to delivering quality education and shaping future business leaders.

- Job Overview:-

We are seeking a dynamic and results-driven Sales/Marketing Officer to join our team at ICFAI Business School. The successful candidate will be responsible for driving student enrollment, enhancing brand visibility, and executing marketing strategies. This role requires a blend of sales acumen, marketing expertise, and strong interpersonal skills to effectively communicate the value of IBS programs to prospective students and stakeholders.

- Key Responsibilities :

1. - Student Enrollment :

- Develop and implement strategies to achieve enrollment targets for various programs.

- Engage with prospective students and their families through presentations, counseling sessions, and follow-ups.

- Conduct market research to identify potential student demographics and new markets.

2. - Marketing Campaigns :-

- Plan and execute marketing campaigns across various channels, including digital, print, and social media.

- Collaborate with the marketing team to create promotional materials, including brochures, advertisements, and content for online platforms.

- Monitor and analyze the effectiveness of marketing campaigns and adjust strategies as needed.

3. - Brand Development :-

- Enhance the visibility and reputation of ICFAI Business School through targeted outreach activities.

- Develop partnerships with educational institutions, corporate organizations, and other stakeholders.

- Represent IBS at educational fairs, exhibitions, and other events.

4. - Data Analysis and Reporting:-

- Track and analyze key metrics related to sales and marketing performance.

- Prepare regular reports on enrollment trends, campaign performance, and market feedback.

- Use data to make informed decisions and optimize marketing strategies.

5. - Team Collaboration:-

- Work closely with the admissions, academic, and administrative teams to ensure a seamless student experience.

- Provide feedback and insights to improve program offerings and student services.

- Collaborate with the marketing team to align campaigns with institutional goals.

6. - Customer Relationship Management:-

- Maintain a CRM system to track interactions with prospective students and other stakeholders.

- Ensure timely and effective follow-ups to nurture leads and convert them into enrollments.

- Address inquiries and concerns from students and provide excellent customer service.

- Qualifications:-

- Education:- Bachelor's degree in Marketing, Business Administration, or a related field. MBA or equivalent qualification is a plus.

- Experience:- 2-5 years of experience in sales, marketing, or a related role, preferably in the education sector.

- Skills:-

- Strong communication and interpersonal skills.

- Proven ability to achieve sales targets and manage marketing campaigns.

- Proficiency in digital marketing tools and platforms.

- Excellent organizational and time management skills.

- Ability to work independently and as part of a team.

- Analytical mindset with a focus on data-driven decision-making.

- Personal Attributes:-

- Self-motivated and goal-oriented.

- Creative thinker with a strategic approach.

- Adaptable and open to new challenges.

- Passionate about education and student success.

- Why Join ICFAI Business School?-

- Opportunity to work with a leading educational institution.

- Supportive and collaborative work environment.

- Professional development and career growth opportunities.

- Competitive salary and benefits package.

- How to Apply :

Interested candidates are invited to submit their resume, cover letter, and any relevant portfolio or project samples.

ICFAI Business School is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees

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