Job Title: Senior Manager / Deputy General Manager

Department: Sales & Marketing

Location: Noida / Mumbai

Reports To: VP of Sales &Marketing

Must: Product knowledge of Low Voltage (LV) & Medium Voltage (MV) Drives

JOB SUMMARY:

We are seeking an experienced and dynamic Senior Manager - Sales & Marketing with extensive expertise in the sales of Low Voltage (LV) Drives, and other power electronics solutions. The ideal candidate will possess in-depth technical knowledge of power electronic topologies and a proven track record in handling techno-commercial sales.

- This role requires strong team leadership skills,experience in developing strategic sales plans, and the ability to drive revenue growth in a competitive market.

KEY RESPONSIBILITIES:

Sales Leadership:

- Lead and manage the sales team responsible for the promotion and sale of VFDs, UPS systems, and related power electronics products.

- Develop and execute strategic sales plans to meet company goals and revenue targets, ensuring alignment with the overall business strategy.

Techno-Commercial Sales:

- Manage the full sales cycle for complex, high-value technical products, including prospecting,technical presentations, proposal preparation, and negotiations.

- Provide in-depth technical guidance to customers regarding product features, systemintegration, and application-specific solutions for VFDs and other power electronic topologies.

- Collaborate with the engineering and product teams to ensure the sales strategies are aligned with product capabilities and customer needs.

Market Expansion:

- Identify and capitalize on new market opportunities for LV Drives and related power electronics products by analyzing market trends, competitor strategies, and customer needs.

- Develop relationships with key stakeholders, decision-makers, and influencers within target industries, including manufacturing, HVAC, energy, and infrastructure sectors.

Team Management:

- Lead, mentor, and motivate a team of sales professionals, providing guidance on technical product knowledge, customer engagement, and sales strategies.

- Monitor team performance, set individual and team KPIs, and implement performance improvement plans when necessary to achieve business objectives.

Customer Relationship Management:

- Build and maintain strong relationships with key accounts, ensuring customer satisfaction and fostering long-term partnerships.

- Work closely with the marketing team to develop campaigns, promotions, and sales initiatives that target relevant customer segments.

Techno-Commercial Proposals & Negotiations:

- Prepare and deliver detailed techno-commercial proposals, addressing both technical and financial aspects of potential projects.

- Negotiate contracts, pricing, and terms with customers while ensuring profitability and customer satisfaction.

Product Knowledge & Training:

- Stay current with advancements in power electronics, VFDs, and UPS technologies, ensuring a deep understanding of product offerings and their applications in different industries.

- Conduct training sessions and workshops for the sales team and customers to enhance technical knowledge and product expertise.

Reporting & Analytics:

- Track and report on sales performance, market conditions, and competitive activities, providing detailed insights and recommendations to senior management.

- Utilize CRM tools and sales analytics to monitor customer pipelines, forecast sales, and manage customer interactions effectively.

QUALIFICATIONS:

Education:

- Bachelor's degree in Electrical Engineering, Electronics Engineering, or a related field. A master's degree in business administration (MBA) is a plus.

Experience:

- 15+ years of experience in sales and marketing, with at least 3-4 years in a senior management role within the power electronics or electrical industry.

- Proven experience in selling VFDs, and other power electronics or electrical products.

- Strong background in techno-commercial sales, with the ability to articulate technical product details to both technical and non-technical stakeholders.

Technical Skills:

- In-depth knowledge of VFDs, electrical switchgear and power electronic topologies.

- Familiarity with industry standards and regulatory requirements related to LV Drives and power electronics.

Team Management:

Proven experience in managing and mentoring a sales team, driving performance, and achieving results.

Soft Skills:

- Excellent communication, negotiation, and presentation skills.

- Strong analytical, problem-solving, and decision-making abilities.

- Ability to work in a fast-paced, results-oriented environment with a focus on customer satisfaction.

Preferred Qualifications:

- Experience working with major industry players in sectors such as manufacturing, energy, HVAC, or infrastructure.

- Expertise in CRM software, sales analytics tools, and managing complex customer pipelines.