Sales & Business Development :

- Drive sales targets for the assigned territory through effective management of general trade channels.

- Identify and develop new business opportunities to increase market share and improve sales performance in the region.

- Build and maintain relationships with key distributors, retailers, and wholesalers to ensure optimal product placement and availability.

Channel Management :

- Develop and implement strategies to manage the general trade channel effectively, ensuring product availability and visibility.

- Monitor and support the activities of distributors and retail partners to ensure sales growth and consistent product flow.

- Implement promotions and schemes to drive secondary sales and support the distribution network.

Market Analysis & Strategy :

- Conduct regular market visits to understand customer needs, competitor activities, and market trends.

- Provide feedback and recommendations to the management team to refine sales strategies and improve product performance in the market.

- Analyze sales data and performance metrics to identify growth opportunities and areas for improvement.

Territory Management :

- Manage sales operations within the assigned territory, ensuring effective route planning and territory coverage.

- Optimize resource allocation, including manpower, inventory, and budget, to maximize sales and market penetration.

- Achieve monthly and annual sales targets as per the company's objectives.

Team Management (If applicable) :

- Manage and mentor a team of junior sales executives or merchandisers (if applicable).

- Set performance targets, monitor team performance, and provide regular feedback to ensure team productivity and motivation.

Customer Relationship Management :

- Maintain and enhance relationships with existing customers while also identifying new customer segments.

- Resolve customer queries, complaints, and concerns promptly to ensure customer satisfaction and loyalty.

- Collaborate with key accounts and retail outlets to create win-win scenarios for both parties.

Reporting & Coordination :

- Prepare daily, weekly, and monthly sales reports, highlighting key performance metrics, challenges, and successes.

- Work closely with the regional and zonal teams to align on sales strategies and ensure - consistent communication.

- Provide feedback on inventory levels, stock movements, and distributor performance.

Promotional Activities :

- Implement and manage trade promotions and sales schemes to boost sales in general trade channels.

- Collaborate with marketing teams to ensure effective execution of marketing activities at the retail level.

Key Skills & Requirements :

- Strong experience in General Trade in the FMCG sector.

- Proven track record of achieving sales targets and driving growth in the assigned territory.

- Strong negotiation, communication, and relationship-building skills.

- Ability to analyze sales data and market trends to make informed decisions.

- Willingness to travel extensively within the assigned territory.

Preferred Qualifications :

- Bachelor's degree in any discipline (Regular).

- Experience in managing sales in General Trade in the FMCG industry for at least 8-10 years.