KEY RESPONSIBILITIES

1. Key account management

a. Responsible for Sales growth YOY through share gain, price increase, new product, cross-selling, Value selling.

b. Constantly network with all departments (engineering, purchase, sales and marketing, production, quality) capture their voice of customers and develop new business opportunities.

c. Develop strong relationships with key accounts and win their loyalty. Constantly look for value engineering and value selling opportunities. Able to get market intelligence from customers like competition share, business threat, new CAPEX for expansion, new product development, co-development opportunities, etc.

2. Market Intelligence and Product Benchmarking

a. Understand the market, competition, trends and apply this knowledge to the customer solutions by developing a comprehensive market share gain strategy

b. Should actively get involved in benchmarking our product with competition products and drive the application Engineering function to develop new products based on future market trends

c. Provide feedback on customer and market needs and trends to help improve our value proposition.

3. New Product and New Market Development

a. Identify cross-selling opportunities with existing customers.

b. Handle sales and marketing role to implement a commercialization strategy for new products in the energy, Aerospace, and Industrial market segment. Interfaced with cross-functional groups (Finance, Supply Chain, Engineering, and Operations.) to coordinate resources

c. Develop new niche applications in the defined market. Access and convert nurture attractive niche into a large business

d. Influence, educate, and develop commercialization plans to drive sales with prioritized accounts

e. Develop and build industry relationships with external partners (OEM- s, tier 1's & 2- s, Convertors, Trade associations, Channel partners)

f. Identifies and defines market/product/account opportunities to meet sales and growth objectives.

4. Technical Support

a. Responsible for driving specifications at key OEM's or End-users.

b. Assess technical complaints from customers and solve problems.

c. Provide inputs from customer evaluations and discussions to quality teams to solve quality-related issues.

d. Providing application engineering support to customers and resolving their technical queries on key projects.

5. Cross-Functional Interface

a. Act as primary liaison with key internal and external decision-makers

b. Proactively interface and communicate with internal team (eg Engineering, manufacturing, CSD) to build and maintain strong relationships to achieve the customer deliverables.

c. Involve the R&D team wherever major developments are required.

6. Establish and maintain a pipeline of new business opportunities utilizing Salesforce.

7. Drive growth of profitable sales within the industrial market through a combination of new business acquisition and growth at existing accounts.

8. Digital promotions of a range of products through relevant social media platforms.

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