About the Role:

As an SDR/Business Development Associate, you will create outbound demand-generation activities, engage with key decision-makers, and generate qualified leads for the sales team.

Your primary goal will be to introduce our solutions to assigned target accounts, spark interest in how we can solve their business challenges and set up meetings with our sales team.

Roles & Responsibilities:

Outbound Lead Generation: Proactively reach out to assigned target accounts through outbound prospecting methods including cold calling, LinkedIn outreach, and other creative engagement strategies.

Qualifying Leads: Identify and qualify leads based on set criteria and understand potential customers' key pain points to position our solutions effectively.

Meeting Scheduling: Create interest in our products and services and schedule meetings or demos with qualified prospects for the sales team.

Achieve/Exceed SQP Targets: Consistently meet or exceed the Sales Qualified Pipeline (SQP) target set for each quarter by generating qualified opportunities for the sales team.

Market Research : Stay up-to-date on industry trends, competitive offerings, and target accounts to identify potential opportunities for engagement. Leverage tools like ZoomInfo and others for company and persona research.

Collaboration with Sales: Work closely with the sales team to ensure smooth handoffs of qualified opportunities and maintain accurate information in the CRM.

Performance Tracking: Consistently track and measure key metrics on CRM (HubSpot), such as number of outreach attempts, qualified meetings booked, and lead conversion rates, ensuring that performance goals are met or exceeded.

Qualifications & Skills:

- Min.2+ years of experience in Enterprise/ SaaS software sales for the USA region.

- Proven track record in Source to Pay / Procure To Pay / Contract Life Cycle Management

/Spend Management, or Accounts Payable domain or ServiceNow Ecosystem is highly preferred.

- Proven track record of Hands-on experience with multiple sales prospecting techniques like cold calling, cold emailing, and social outreach.

- Experience in setting appointments and conducting demos with C-level decision makers.

- Excellent Communication, Presentation & Relationship building skills.

- Ability to work and grow in a start-up environment.