Lead Generation & Prospecting

Research and Identify Leads: Proactively identify potential customers aligned with Ideal Customer Profile (ICP).

Database Management : Maintain and enrich lead data in the CRM for accurate targeting.

Targeted Outreach : Execute email, call, and LinkedIn campaigns to connect with prospects effectively.

Lead Qualification

Qualify Inbound Leads : Assess incoming leads for suitability and readiness for the comapny.

Outbound Lead Qualification : Engage with outbound leads to determine potential interest and fit.

Use of Qualification Frameworks : Apply frameworks like BANT (Budget, Authority, Need, Timeline) or similar to qualify leads.

Pipeline Development

Schedule Meetings/Demos: Book qualified meetings for the sales team

Nurture Leads: Maintain engagement with cold or long-term prospects through regular follow-ups and personalized content.

Collaboration

Align with Marketing : Provide feedback on lead quality and campaign effectiveness, and suggest improvements.

Work with Account Executives : Ensure smooth handover of qualified leads for closing discussions.

Reporting & Analysis

Track Metrics : Monitor and report on key outreach and qualification metrics (calls, emails, meetings, etc.).

Provide Market Insights : Share industry trends, competitor activities, and prospect feedback to improve company approach.

Product Knowledge

Understand company's Offerings : Stay updated on features, case studies

Communicate Value Proposition : Clearly articulate how company can solve retail workforce management challenges.