- The order to cash cycle, often abbreviated to O2C or OTC, is how your business receives, processes, manages, and completes customer orders. This means handling all aspects of the sale including shipping the items, collecting the payment, creating invoices, and reporting on the end-to-end process. The OTC impacts your bottom line and relationships with your customers, so the process must be well-optimized. Hence, Key responsibilities of a sales coordinator are optimizing the flow of goods and services to customers, managing schedules and territories of different sales team members, setting sales objectives and organizing training programs.

- In this role, professionals work in collaboration with sales teams and help them increase their productivity, along with ensuring that sales, marketing and delivery operations function efficiently. Below are some other important responsibilities of a sales coordinator:

- Supporting sales team in accomplishing sales targets that is, all aspects of sale including shipping the items, collecting the payment, creating invoices, and reporting on the end-to-end process in an ERP

- Preparing sales analysis weekly, monthly or annually

- Updating new sales enquiries in the company database

- Coordinating and responding to requests for internal meetings

- Assisting the sales team in implementing sales cycles

- Completing new vendor paperwork to help the sales team remain organized

- Hiring and training sales personnel and ensuring that they fulfil their targets

- Making organization's products or services appealing to potential customers

- Creating captivating sample advertisements for clients

- Preparing and sharing media kits and promotional plans

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