About MTAP Technologies:

MTAP Technologies is a SaaS company automating transportation. MTAP uses the principles of IoT to provide a secure, centralised platform that automatically tracks and manages a varied range of transportation requests for employee and school transportation. MTAP is focussed on passenger safety and helps in reducing cost and travel time.

Products:

Safetrax

Safetrax enhances a wide range of employee transportation services using AI. Leading Corporates use Safetrax for employee pick and drop and office commute. Employees can track realtime cab/bus location, confirm boarding and safe reach or trigger SOS using Safetrax Employee App. Safetrax helps transport teams automate the entire transport operations right from receiving a request, routing, scheduling, deployment, tracking, analytics, reporting and billing.

SafeBus:

SafeBus Software provides you technology, tools, and expertise to manage your school buses with ease. Our vision is to simplify school transport operations with a focus on child safety. SafeBus is a SaaS offering that allows school transport teams to set up and execute their day to day operations seamlessly. From setting up routes and trips to managing student schedules and emergencies, SafeBus helps manage all of these operational tasks with ease. SafeBus comes with real-time tracking, notifications, access trip history, parent app and driver app.

Role :

- We are looking for an experienced individual to take ownership and lead the Digital Marketing for MTAP Technologies. Create growth campaigns and execute our acquisition strategies.

- You will ensure proper execution of digital marketing campaigns, overseeing project critical success factors, timelines and dependencies in partnership with the Content, Graphics, Marketing agencies, Head of Business, etc.

- S/he will develop, implement, track, and optimize plans along with marketing campaigns across all digital channels. An ideal candidate can execute lead generation strategies. A strong grasp of concepts regarding marketing tools, strategies, and integrated digital marketing campaigns is a must.

- The person joining should be able to work with cross functional teams from conceptualization to full execution while ensuring outcomes.

Role :

- We are looking for an experienced individual to take ownership and lead the Digital Marketing for MTAP Technologies. Create growth campaigns and execute our acquisition strategies.

- You will ensure proper execution of digital marketing campaigns, overseeing project critical success factors, timelines and dependencies in partnership with the Content, Graphics, Marketing agencies, Head of Business, etc.

- S/he will develop, implement, track, and optimize plans along with marketing campaigns across all digital channels. An ideal candidate can execute lead generation strategies. A strong grasp of concepts regarding marketing tools, strategies, and integrated digital marketing campaigns is a must.

- The person joining should be able to work with cross functional teams from conceptualization to full execution while ensuring outcomes.

Job Responsibilities :

- Create/curate content for social media handles.

- To work with copywriters and designers to ensure the content is informative and appealing.

- Plan, execute and track all paid marketing campaigns.

- Manage the budget and analytics of all campaigns to identify things that are working and scale them.

- Implement an experiment design framework aimed at identifying and testing potential new growth channels like drip campaigns.

- Run effective email marketing, social media marketing, SEM, SEO campaigns.

- Developing and managing digital marketing campaigns for lead generation via various techniques including Paid Search, SEO, and Email Marketing.

- Experience in SEO, PPC, Email marketing, and social media.

- Build digital marketing process and automation - Own the entire lead funnel from ideation -> launch -> iteration.

- Identify opportunities to improve lead conversion in the product (landers, sign-up flow, etc.) and champion those initiatives.

- Be actively involved in SEO efforts (keyword, image optimization etc.)

- Good knowledge of running B2B marketing campaigns.

Required Skill Set:

- Highly creative and excellent written communication skills with experience in identifying target audiences and devising digital ad campaigns from scratch

- Proven experience with Facebook, AdWords, Youtube, SEO, marketing database, email and/or display advertising campaigns

- Fair understanding of marketing automation for B2B segment, conversion analytics funnel (Must have worked on a CRM!)

- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate

- Solid knowledge of website analytics tools

- Creative problem-solving acumen, with the analytical rigor to verify or invalidate assumptions

- Proven ability to effectively communicate with cross-functionally with other teams

- Prior work experience in SaaS or technology product companies is preferred

- Good understanding of social media KPIs.

- Proficient in popular social media tools and software programs.

- Excellent written communication skills.

Work Experience : 2+ years

Education : Post Graduation/MBA - Marketing

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