Sabse Sasta Dukaan - Manager - Digital Marketing (8-10 yrs)
Roles and Responsibilities :
- Create a framework to drive SEO best practices, audit performance, identify issues and analyze impact external changes (eg. search engine algorithm, competitor)
- Create and Implement link building campaigns in coordination with our SEO & business goals (Need On hand experience with Guest Blogging, SBM, Directories, Article Submission, etc)
- Use SEM (Adwords, Facebook/ LinkedIn Ads etc.) and SEO (Google ranking, Quora, Backlinks and Blog etc.) to increase brand visibility & achieve business objectives.
- Have up-to-date knowledge about Facebook's Ads Manager, Linkedin Campaign Manager, Google AdWords, and any emerging ad platforms on social media.
- Create, manage and optimize campaigns across all digital channels including Google AdWords, Keyword tools, Google Analytics, FB Ads/Business Manager, YouTube Ads, DV360, Affiliates, SMS, Whatsapp, Email, etc.
- Create, manage and optimize campaigns across all digital channels including Google AdWords, Keyword tools, Google Analytics, FB Ads/Business Manager, YouTube Ads, DV360, Affiliates, SMS, Whatsapp, Email, etc.
- Campaign setup, management and optimization including A/B testing of targeting, landing pages and more to ensure revenue maximisation and cost minimization Innovate and lead new campaign ideas
- Lead funnel building initiatives, user acquisition, conversion & retention of users
- Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and create performance reports
- Regularly optimize campaigns to continuously improve ROAS from the campaign
- Revenue, CAC and LTV analysis and leverage data to optimise paid funnel to maximise revenue and Revenue/Cost
- Good knowledge of bid management and website analytics tools
- Experience in using Google Tag Manager (GTM)
- Hands-on experience on using GA, Omniture, Appsflyer and equivalent analytics tools
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
