About the company:

Saara is a VC-backed,fast growing E-commerce technology company that leverages AI to help online brands become profitable by the economic and environmental impact of product returns.

We are looking for a Senior Digital Marketing Executive to develop and execute innovative online marketing strategies that enhance brand awareness, drive traffic, and generate leads. The ideal candidate should have a strong background in digital marketing, SEO, PPC, social media, and content marketing.

Key Responsibilities:

1. Digital Strategy & Execution:

- Develop and implement digital marketing strategies aligned with business goals.

- Optimize online marketing campaigns across various channels (SEO, PPC, social media, email marketing, etc.).

- Monitor and analyze digital marketing trends, audience behavior, and competition.

2. SEO & SEM:

- Conduct keyword research and implement best SEO practices.

- Manage and optimize PPC campaigns (Google Ads, Bing Ads, etc.).

- Track, analyze, and report on campaign performance.

3. Social Media & Content Marketing:

- Develop and execute social media strategies across platforms like Facebook, LinkedIn, Instagram, and Twitter.

- Create engaging and high-quality content, including blogs, infographics, and videos.

- Collaborate with designers and content teams to ensure brand consistency.

4. Email & CRM Marketing:

- Plan and execute email marketing campaigns for lead generation and customer retention.

- Segment audiences and personalize messaging for better engagement.

- Monitor email performance metrics and optimize campaigns

5. Analytics & Reporting:

- Use tools like Google Analytics, SEMrush, and HubSpot to measure campaign performance.

- Generate insights and recommendations based on data analysis.

- Report on ROI, KPIs, and campaign effectiveness

6. Team Collaboration & Leadership:

- Work closely with the marketing and sales teams to ensure cohesive branding and messaging.

- Guide junior digital marketers and provide training where necessary.

- Stay updated with the latest digital marketing trends and technologies.

Key Requirements:

- Bachelor's degree in Marketing, Business, Communications, or a related field.

- 3 -5 years of experience in digital marketing.

- Proficiency in SEO, Google Ads, Facebook Ads, and social media marketing.

- Strong knowledge of analytics tools (Google Analytics, Google Tag Manager, etc.).

- Experience with content management systems (WordPress, Shopify, etc.).

- Excellent communication and project management skills.

- Ability to work in a fast-paced environment and manage multiple campaigns.

Preferred Qualifications:

- Google Ads and HubSpot certifications.

- Experience with automation tools (Marketo, Mailchimp, ActiveCampaign,hubspot).

- Basic knowledge of HTML and CSS is a plus.

Benefits:

- Competitive salary and performance bonuses.

- Health insurance and wellness programs.

- Learning and development opportunities.

- Flexible work options and a collaborative work culture