Rustorange - Digital Marketing Lead (3-5 yrs)
About Rustorange :
We are a young and fast growing Indian fashion-technology brand. The two drivers of Rustorange's massive growth have been - technology and fashion innovation. Leveraging on the power of data and technology, coupled with some of the best designing and production minds, we are on the path to revolutionise the fashion industry. Did someone say that traditional Indian textiles & crafts are expensive, boring or slow moving? Well, not any more!
Job brief :
- Creating and executing digital marketing plans for acquiring new customers and engaging with existing ones
- Leading & managing campaigns across various media - Facebook, Google Adwords, Self-serve networks and affiliates
- Developing customer segmentation and behavioural insights to optimise campaigns
- End to end execution of campaigns & performance analysis
- Executing tests, collecting & analysing data, and identifying trends in order to achieve maximum ROI in paid campaigns
- Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Providing data and analytics inputs for Rustorange's proprietary production and inventory optimisation algorithm
Key requirements :
- Proven experience of 3-5 years as a digital marketeer for a brand, preferably in the ecommerce space
- Deep understanding and knowledge of creating and running Facebook and Google Adwords campaigns
- Hands on experience with digital content creation to ensure quality creatives and collaterals being used for campaigns
- Experience of new customer acquisition, retargeting, performance marketing and conversion tracking
- Understanding of industry best practices and tools
- MBA / engineering degree from a top tier college
Team @ Rustorange :
Rustorange is a growing family of over 150 folks across fashion design, technology, marketing, production & operations. The core team of Rustorange has professionals from India's top 10 business and fashion institutes.
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