RupeeRedee - Assistant Manager/Manager - Digital Marketing (3-7 yrs)
About RupeeRedee
We are a fast-growing Fintech company, subsidiary of Digital Finance International (DFI) that is an international provider of online consumer loans. As a new age Fintech company, RupeeRedee is focused on creating a platform for facilitating the sale of financial products to Indian customers by leveraging digital assets to enable a completely paperless and hassle-free journey.
As part of our plans, we are focusing on providing loans to the under-served retail customers, which is by far the largest untapped segment in India, thereby presenting tremendous growth opportunities. The group has been running this business model successfully for many years across over 30 countries and has assumed a market-leading position in many geographies as a result of consistent delivery.
We have made a successful start in the Indian market and are focused on achieving sustainable growth. Having the right set of talent in our team is an area of high focus for us.
Job Description
- Assist in formulating and delivering the organization's digital marketing plans
- Responsible for managing all digital assets of the company- website, mobile app, social media platforms
- Engage with and manage Digital Marketing agencies, creative/production agencies, individual publishers and other vendors
- Lead content strategy for the organization, drive organic traffic to the website and downloads of mobile app
- Create and drive customer retention and cross-sell strategies
- Drive channel wise customer acquisition and retention; deliver best in class cost per lead/sale
- Online Reputation Management & monitoring responses on social media
- Monitoring & reporting performances of campaigns
- Must have good knowledge of analytics & other tools
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