Who are we?

Rupeek is a rapidly growing, online asset-backed lending platform operating in Bangalore. We aim to disrupt the traditional brick-and-mortar lending model by making credit cheaper for borrowers and lending more valuable for lenders with our low operational costs and credit evaluation tools. We currently operate in the Gold Loan vertical and aim to build a tech-driven new-age financial services powerhouse. We are growing quickly in our niche and are looking for energetic, data-driven, performance-oriented thinkers to join hands. We are funded by one of India's top VCs with a decade-long track record of funding successful ventures and are currently in expansion mode.

Website: www.rupeek.com

Linked In: https://www.linkedin.com/company/rupeek/

Display Marketing Lead

Role:

- Pilot and scale lead generation across all digital display channels with a focus on Facebook marketing for new user acquisition

- Planning and delivering targeting and funnel improvement experiments to expand reach with guardrails on CPA.

- Improving on lead qualification framework to enable process efficiency for lower funnel teams.

- Work closely with product and brand teams to own channel delivery with landing page optimization, channel events, messaging and creative formats.

- Research, assess and implement best and emerging industry practices

Skills:

- Hands on experience in delivering measurable RoI and growth through performance marketing on Facebook, and other display channels

- Strong understand of A/B testing, audience targeting, bidding strategies on various platforms.

- Demonstrated experience in regional advertising, managing launches

- Experience in managing lead gen campaigns with an online-offline business model preferred.

- Ability to understand business objectives and break them down into targets achievable through digital marketing.

- Understanding of analytics tools and attribution models best for channel.

Persona:

- 4-10 years of experience handling digital marketing campaigns across Facebook and display networks at scale.

- Experience with programmatic campaigns preferred

- Btech from Tier 1 institutes preferred

- Demonstrated experience in growing startups using Facebook marketing

- Strong communication skills (oral and written) and ability to work with minimum supervision.

- Team player, flexible and adaptable to changing priorities.

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