About Rupeek :

Founded in 2015, Rupeek is India's leading, and one of the most preferred asset-backed digital lending fintech platforms. Built on - Technology, Trust & Transparency- first ethos, its vision is to be a new age, innovative brand solving the credit pain points of Indians. Rupeek aims to democratise access to credit for every

Indian by enabling hassle-free doorstep gold loans at the lowest interest rates, its first product with many more to follow. Rupeek is currently present in 35+ cities and has disbursed loans worth INR 6500+ crores with 55% of its customers being first time borrowers. Headquartered in Bangalore, Rupeek's investors include Sequoia Capital, Accel Partners, Bertelsmann, GGV Capital and Lightbox.

Your Role & Responsibilities :

- Write original content for Brand campaigns, Ads, product videos, stories, social media and other oine marketing collaterals

- Edit and review content generated by Junior Copywriter

- Liaise with creative team to enrich text with visual aids, like creative and collaterals

- Shape language and tone used in all communications building a style and maintaining a glossary

- Monitor metrics related to our content, like web trac and conversion rates

Skills you need to have :

- Proven work experience as a Senior Copywriter, Product Copywriter or similar role

- Portfolio of published articles & creatives

- Strong writing, grammatical and proofreading skills with the ability to be creative in writing product descriptions.

- Excellent editing skills, with a keen eye for detail

- An ability to write creatively with a human/story touch for both for large pieces of content (e.g. product descriptions, video narrative, scripts) and smaller texts (e.g. social media posts)

- Solid time-management skills

Ideal profile :

- 8+ years of copywriting experience

- Must have 4+ years experience in Mainline Agency / Advertising Agencies.

- Should have managed at least a team of 2

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