Who are we?

Rupeek is a rapidly growing, online asset-backed lending platform operating in Bangalore. We aim to disrupt the traditional brick-and-mortar lending model by making credit cheaper for borrowers and lending more valuable for lenders with our low operational costs and credit evaluation tools. We currently operate in the Gold Loan vertical and aim to build a tech-driven new-age financial services powerhouse. We are growing quickly in our niche and are looking for energetic, data-driven, performance-oriented thinkers to join hands. We are funded by one of India's top VCs with a decade-long track record of funding successful ventures and are currently in expansion mode.

Website: www.rupeek.com

Linked In: https://www.linkedin.com/company/rupeek/

Role :

A copywriter who can combine creative strategy along with brand communication strategy with copywriting. The role requires one to craft engaging and inspiring brand campaigns that help deliver tangible & measurable results for the brand 

Creating & Crafting :

- Responsible for the crafting and executing thematic and tactical campaigns,across mediums.

- Crafting short and long-form copy, scripts, etc.

- Create and repurpose content for multiple usages

- Quality control across all written content across languages Insights.

- Understands the importance of brand & creative strategy and delivers an output that is both creative and eective.

- Understanding of audience impulse and needs Working across teams to craft convincing concepts that stem from consumer insights

- Maintain knowledge regarding relevant trending topics and news to identify content opportunities

Persona :

- Experience as a Copywriter at/across top-level agencies, with a strong mainline background

- Think strategically and demonstrate a keen awareness of both online and oine trends

- A wordsmith who is consistent on brand tone and language

- Ability to deliver a convincing presentation of exciting ideas

- Highly Curious and a strong desire to learn

- Great command over the language & has the ability to think from a local market audience perspective while crafting communication that can cross language barriers & meet communication objectives

- Experience of having delivered pan-India large-scale campaigns for brands across industries ( work done with Banking/finance brands is an advantage)

- Able to combine and translate complex material from dierent sources and contexts into stories and content that engage and resonate with target audiences

- Strong Multi-tasker who can tackle multiple briefs at any given time

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