Ruckus in Bangalore is hiring an experienced SEM executive with 2-3 years of Google Ads, analytics, and Google Tag Manager expertise. The role involves planning and executing various digital marketing campaigns, measuring their performance, optimizing strategies, and enhancing user experience.

Detailed Concept : Ruckus, a company located in Bangalore, is seeking a skilled SEM (Search Engine Marketing) executive to join their team immediately. This role requires candidates to possess 1-3 years of hands-on experience in Google Ads, analytics, and Google Tag Manager.

The responsibilities of this position encompass a range of digital marketing tasks :

Campaign Planning and Execution : The SEM executive will be responsible for planning and executing various digital marketing campaigns, including web, SEM, database marketing, email, and performance marketing.

Strategic Contribution : They will play a vital role in improving marketing effectiveness by identifying both short-term and long-range issues that need attention. This could involve assessing the performance of existing campaigns and strategies.

Performance Measurement : The candidate must measure and report on the performance of all digital marketing campaigns, evaluating their success against predetermined goals, such as Return on Investment (ROI) and Key Performance Indicators (KPIs).

Data Analysis : Identifying trends and insights is crucial. The SEM executive should use data analysis to optimize campaign spending and performance based on these insights.

Creative Strategies : They will brainstorm innovative growth strategies for digital marketing, seeking new and creative ways to reach and engage the target audience.

Testing and Experimentation : The role involves planning, executing, and measuring experiments and conversion tests to continuously improve campaign outcomes.

Collaboration : Collaborating with internal teams is essential. This includes creating effective landing pages and optimizing the overall user experience to enhance campaign effectiveness.

Analytical Skills : Strong analytical abilities are required to evaluate the entire customer experience across various channels and touchpoints, identifying areas for improvement.

User Funnel Optimization : The SEM executive should identify critical conversion points and drop-off points in the user journey and work on optimizing user funnels to increase conversion rates.

In summary, the preferred candidate for this SEM executive role in Bangalore should possess a blend of technical skills in digital marketing, data analysis capabilities, creative thinking, and a strong focus on optimizing campaign performance and user experience.

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