Key Responsibilities :

- Serve as a key member of the ad sales team, helping to drive overall RtbAnalytica Sales strategy and business growth.

- Establish and build strong, profitable, long-term relationships with media agencies and brands and expand the partner ecosystem.

- Build scale into the business development function by collaborating with internal stakeholders (product, program and marketing teams) to develop joint business plans and upsell opportunities.

- Prepare and present business reviews to the senior management team regarding progress and roadblocks to increasing adoption customers.

- Develop and execute lead generation outbound strategies and campaigns that align with business objectives and drive revenue growth.

- Design, implement, and optimize multi-channel marketing campaigns to generate high-quality leads, including Cold email marketing, Calling, LinkedIn outreach, and Whatsapp.

- Conduct thorough market research and competitor analysis to identify target audience segments, key trends, and opportunities for lead generation.

- Implement lead nurturing programs to cultivate prospects and drive conversions, leveraging marketing automation and CRM tools.

- Analyze and report on the performance of lead generation campaigns, providing insights and recommendations to optimize marketing effectiveness and increase ROI.

- Stay up to date with industry trends, best practices, and emerging technologies in demand generation, and apply them to improve campaign performance and overall marketing strategies.

- Manage client relationships, ability to strategize and present in a cohesive way.

- Create aggressive sales pitch, seal new business. Also, make sure that the delivery is being met to clients, responsible for end-to-end sales process.

- Help with hiring and organizations building for future scale.

Prerequisite :

- Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.

- 3+ years in B2B SaaS demand generation, preferably within the Adtech, Media Analytics, Advertising Agency & Digital Marketing industry.

- Strong knowledge of demand generation strategies, tactics, and tools like Smartlead, Instantly, Phantombuster, Prospectoo, Sendgrid, Apollo, Hubspot and Lusha.

- Preferred qualifications include prior involvement in B2B marketing.

- Proficient in marketing analytics, ability to measure and analyze campaign performance, - identify trends, and make data-driven recommendations.

- Strong project management skills with the ability to prioritize and manage multiple projects and stakeholders simultaneously.

- Collaborative mindset and the ability to work effectively with cross-functional teams to achieve common goals.

- Self-motivated and results-oriented, with a track record of meeting or exceeding targets and KPIs.

- Agile and comfortable working in a fast-paced startup environment.

- Focus on collaboration and making progress everyday over excellence.

Location : Indore (M.P), Remote or Hybrid.