General Manager - HR at RSBrothers Retail India Pvt Ltd
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RSBrothers Retail - Manager - Customer Relationship Management (8-10 yrs)
- Define strategies and requirements for effective use and optimization of CRM.
- Developing segmentation and personalisation strategies across multiple marketing channels to maximise ROI and providing an efficient sales process for lead nurturing and task management.
- Set up customer journeys with the appropriate messaging and triggers through different marketing channels (offline and online).
- Using enhanced Customer Data and analytics to plan repeat customer campaigns.
- Tailor promotional messages to meet individual customer needs
- Work with large datasets, driving CRM activities, email marketing, marketing automation, drip campaigns, loyalty and referral programs, and more.
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