About RP-Sanjiv Goenka Group :

- The RP-Sanjiv Goenka Group is a diversified conglomerate with interests across Energy (Power, Renewables, Chemicals), Consumer (retail, food services), Entertainment (media, music, sports) and technology businesses. The group overall has 31+ companies and 45,000+ employees.

The flagship companies include :

- CESC Limited - A Fully Integrated Private Power Utility

- Spencer's Retail - India's second largest food based retailer

- Firstsource Solutions - India's Top 3 pure play BPO player

- Saregama India - the biggest collection of Indian music

- Phillips Carbon Black - India's 2nd largest carbon black manufacturer

- Harrisons Malyalam - One of the largest plantation businesses in India

Background - FMCG Business

- RPSG FMCG Business has made strong initial inroads by creating a new segment of snacks in the Indian market, with its brand "Too Yumm" In a short period the brand has established itself across India as a strong choice vis a vis of traditional fried. This was possible by bold investments in product design and go to market. The division also has forayed into traditional snacks and Ayurveda ( Dr Vaidya's). The group is now in earnest to build the FMCG business in India through bold organic growth and acquisitions.

Position Summary :

- The Influencer Marketing Executive will oversee day-to-day operations Partnership and Influencer Marketing. One of the most important responsibilities is the development and delivery of our influencer strategy across various social media platforms, including finding new ways to leverage talent to grow awareness and consideration and build advocacy.

Job Description :

- Research, identify and engage key online macro and micro influencers aligned with the brand

- Lead in the crafting of full-scale influencer campaigns that support brand strategy, objectives and KPIs

- Build and develop strong relationships with talent and their reps, social influencers and agencies through communication as it relates to the campaign

- Influencer Outreach, Budget and Campaign Management as per brand calendar and objectives.

- Manage paid partnerships and invoicing; Collaborate with the other teams to create unique events for influencers.

Education & Skills Required :

- 1-4 years professional experience in influencer/digital marketing/influencer agency

- Education : Any Graduate / Post Graduate in Marketing

- Proven track record to build, execute and scale influencer campaign with any FMCG Brand. Preferably, Food.

- Experience in managing budget, negotiating contracts.

- Experience in using influencer dashboard of agencies for research & tracking

- Strong administrative and communications skills

- Understanding of the influencer content landscape and trends.

- Ability to work in collaboration with content, social media and brand verticals.

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