Job Description - " Marketing Executive

Role: Marketing - Executive

Work Experience: 2-3 Years

Location: Bangalore

Work Mode: WFO

About Us:

We are a bike rental platform that offers shared mobility solutions in 18 cities across 7 States (& expanding). With a range from Ather to BMWs boasting of a fleet of 5k bikes in India.

Job Summary: We are looking for someone who is excited by digital marketing, someone who likes to problem solve and manage between multiple projects. We are looking for a marketing generalist who is through knowledge about digital marketing, has had some hands on experience and is looking to grow with the team.

Roles and Responsibility :

Social Media :

- Spotting social trends and coming up with campaign ideas to boost our reach on social media.

- Working with the agency to deliver on the briefs ensuring delivery and quality

- Understanding the analytics pulse of our audience, looking at what ticks and changing shores accordingly.

Influencer Marketing :

- Discovering the right content creators for our audience

- Budgeting, negotiating and closing on the influencers

- Working on the scripts and helping them align to the best campaigns, giveaways and collaborations

- Integrate influencer marketing with other campaigns across our digital landscape.

Community Building :

- College: Working with college fests, events and community and finding opportunities.

- Startup and Community Event : Working alongside communities around startups, local events organizers and others to build avenues for brand marketing.

- Community Building : Building a long term vision for community building, activities and engagements that can increase work of mouth, referrals and excitement about the brand.

Offline :

- Execute offline marketing through agencies

- Analyze the impact of these activities on revenue

Retention and Loyalty :

- Execute retention strategy and measure the impact of it. Make changes so that the impact can be increased over time.

- Measure loyalty metrics and implement loyalty strategies to increase CLV over time

Why Royal Brothers?

- We are the largest two wheeler rental company in India and have grown 3x in the last one year.

- As an organization, we are just entering into the growth phase and marketing is front and center of that action.

- You would be one of the first few in the marketing team who will see the team grow and will also be a role that will evolve in time.

Excited to embark on a part of the growth of a startup. Fill in your details and your details, and we will get back to you!

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