HR at Rosewalk Healthcare
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Rosewalk Healthcare - Head - Sales & Marketing (5-10 yrs)
ROSEWALK HEALTHCARE PVT. LTD.
Job Description - Head Sales & Marketing
Company Overview :
Job Overview :
- Rosewalk, a Luxury Women's Hospital, located in the heart of South Delhi. Rosewalk provides the finest and most compassionate medical care along with a level of service that allows our customers to slip into a state of luxury.
In summary, your responsibilities would cover the following major areas :
1. Take a responsibility for hospital P&L through recruitment of Visiting Doctors and generating of patient traffic.
2. Collaborate with South Delhi Obst. / Gynae. Doctors and referring Consultant to drive volumes.
3. Must have background in Medical Sales with south Delhi Doctors (Obst./ Gynae, General Surgery and Cosmetics etc)with special emphasis on Obstt./ Gyane.
4. Creating and establishing good referral base from other specialities anddeveloping AVIP network.
To ensure that our customer, patients and doctors enjoy a superlative experience, marked by the highest standards of professionalism, excellence, compassion and hospitality
To ensure the most effective use of our resources, prevent wastage and help create a positive impact on our ROI.
Job Responsibilities :
- Collaborating with Consultants and driving business through them.
- Empanelling and collaborating with various Corporates, Panels, TPA's and Doctors.
- Suggesting innovative and creative promotional ideas for revenue generation.
- Ensure data base analysis and revenue generation, Budgeting and good Business Acumen.
- To effectively interface with the trade physicians, nursing homes and patients for promoting the services offered by the hospital.
- To demonstrate ability to design, conceptualize and implement sales promotion and relationship building initiatives.
- To create database of Potential Doctors & Nursing homes/hospitals across Delhi, NCR.
- To conceive plan and organize CMEs /other programs for referring physicians. Responsible for newsletters to referral doctors.
- To convening regular meetings and performance reviews involving Team Members and Team Leaders, Referral Relations
- To maintain and track - doctors performance vis-a-vis Referral Relations Targets.
- To achieve target revenue of Referral Team
- To manage Referral Relations team/ provide leadership to the Referral Relations team to achieve their targets.
- To recruit, retain & develop referral team for the units.
- To be well groomed, punctual & adhere to company policies & practices.
- To have complete orientation of QMS system of Hospital.
- To Comply with patient safety policy
- To do tie ups and maintain relationship with corporates and institutions.
- To form and implement an effective feedback and grievance redressal system both for the employees and the patients.
- To manage, motivate and coordinate with Rosewalk team.
- Helping Accounts department in corresponding with billing or any deduction / recovery.
Key Performance Indicators:
- Revenue generation.
- Referral target achievement - 80%
- Roll out of Doctors loyalty Program.
- Creating the doctors- active database - Identifying 50 top Drs from each Team Member's territory (Gyane. & Obstt. And Neonatology, Paediatrics).
- To equip the team with Proper Communication tools
- To organize CMEs with good Drs- participation
Requirements -
Essential: Graduate from any stream.
Preferable: MBA / PG Diploma in business/ Hospital/ Healthcare Admin.
Experience: Min. 5 to 10 Years of Healthcare Industry.
- Proven record of Liaising with Corporates and Panels and empanelment of TPAs.
- Revenue Generation Relationship building with the key referring doctors
- Technical Competencies Knowledge of Competitive technical practices.
- Leadership / Behavioral Competencies and Leadership through demonstration.
- Knowledge of market & of Good Presentation Skills
- Time management
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