TA Manager at Roofandfloor.com
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RoofandFloor.com - Executive - Email Marketing (0-3 yrs)
Email Marketing Executive
RoofandFloor helps home buyers realize their dream by delivering Content, Community and Commerce on a single platform. We combine technology and human touch to deliver an end-to-end service from discovery to possession and beyond for buyers of new properties. Our market leading innovations that include TruePriceTM and TrueLegal ensure that buyers have the most transparent information when it comes to home buying. RoofandFloor is a startup supported by the prestigious Hindu newspaper
Group and is cofounded by a group of IIT- IIM-McKinsey-InMobi alumni.
JOB DESCRIPTION :
Your primary focus will be to work on Email Marketing at RoofandFloor to make improvements in the campaigns on an ongoing basis.You would be a part of the larger team which focuses primarily on retargeting existing user base of RoofandFloor to showcase promoted properties.
Essential Functions and Responsibilities :
- Manage Email marketing campaigns in Roofandfloor and other external affiliates to hit the business goals of RoofandFloor on a weekly basis.
- Work with design & content team to run experiments on Email marketing based on new ideas.
- Produce and report daily analytics for the email marketing team.
Essentials :
- At least 1 year- experience of running Email Marketing campaigns within a Product based company. Exceptional freshers who have some exposure to Digital Marketing marketing can also be considered.
- Have a strong working knowledge of tools like MailChimp,Google Analytics, Mixpanel etc.
- Ability to craft landing email content to meet targeted marketing objectives.
- Have experience is using Conversion Optimization tools like CrazyEgg, Inspectlet.
- Content and copy skills to ensure that you can create campaigns without dependencies.
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