ROI Mantra - Manager - Digital Marketing (5-10 yrs)
Job Description :
- Digital Marketing Manager will hold the complete authority and accountability of all branding, advertising and marketing activities.
- A team leader, who represents a brand to targeted customers in order to increase awareness, create a specific value, generate sales opportunities and meet lead generation goals.
- The role also requires thorough planning, strategizing and execution of digital strategies by keeping the end result in mind.
Key Responsibilities :
- Managing, motivating and constantly upgrading a team of marketing professionals including Content Marketers, Content Writers, Search Marketers, and Designers etc.
- Develop and execute marketing strategies, focused on-demand generation, contact nurturing, conversion optimization and driving revenue in a manner that supports business growth, enhances brand equity, drives awareness, and builds a loyal customer base.
- Oversee new member and new customer acquisition campaigns, customer retention and traffic-driving campaigns, including but not limited to content marketing, display advertising, search marketing (SEO and SEM), email, affiliate marketing, retargeting and social marketing.
- Overseeing various lead generation and lead nurturing practices like CRO Email Automation.
- Orchestrate social media and PR activities; identify, follow and participate in all relevant social media platforms.
- Strategize and execute international events and exhibition planning to achieve targeted footfall.
- Analyze campaign performance data and create internal reporting to inform overall performance and ROI.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
