RNF Technologies - Expert - Pay Per Click (2-5 yrs)
Responsibilities :
- Plan, optimise, implement and manage paid search campaigns for a variety of clientas
- Ensure PPC campaigns are up and optimised according to brief and best practice guidelines
- Develop near and long-time paid search strategies and campaigns for clients
- Manage medium to large-sized PPC budgets
- Work with the content team to ensure landing pages are effectively optimised for all PPC campaigns to ensure maximum ROI and conversion is possible
- Perform keyword research and manage all bid management for your clients
- Work with the PPC Manager to ensure all paid search activity falls in line with the larger search marketing and digital marketing strategy
- Keep up to date with the latest industry trends
- Analyse activity and performance of all paid search campaigns and report findings back to the PPC Manager and subsequent clients
- Help to define PPCs strategies for a host of clients
Key Skills/Experience :
- 2-5 years of experience in a similar role (preferably client-side)
- Proven track record in driving successful PPC and paid search campaigns
- Strong working knowledge of Google Adwords and all paid search platforms
- Google Adwords certification preferable
- Strong attention to detail
- Passion for PPC and digital marketing in general
- Effective communication and reporting skills
- Strong track record in managing medium to large-sized budgets
- Strong numerical and analytical skills
- Good working knowledge of Google Analytics
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