Manager at Riyom Technologies
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Riyom Technologies - Campaign Manager (4-7 yrs)
Campaign Manager|BDM | Sr. BDM
- Devise integrated marketing campaigns with the aim of acquiring and retaining customers.
- Devise funnel based marketing approach
- Top of the funnel, Mid Funnel, Bottom of the funnel user flow.
- Manage the procedure, implementation, tracking and measurement of marketing campaigns across various channels
- LinkedIn, Adwords, Bing, other 3rd party channels.
- Brief and oversee the work of internal and external agencies, such as designers, animators and printers, who will deliver much of the campaign activity.
- Work within a budget and report any overspend.
- Write, edit and proofread copy for promotional materials within marketing campaigns.
- Ensure that the organisation's brand and identity is adhered to in campaigns and in all communication channels.
- Deliver regular reports of campaign results, including web analysis and evaluation of KPIs.
- Maintain regular measurement of the ROI of campaigns.
- Advise on creation of new content for various marketing stages.
- Suggest any webinar or campaign related marketing activities
- Collect and use data to inform new campaigns and the evaluation of existing campaigns
- Keep abreast of current trends in marketing
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