Brand Manager

Responsibilities Include:

- Analyzing how our brand is positioned in the market and crystalize targeted consumers insights

- Taking brand ownership and provide the vision, mission, goals, and strategies to match up to.

- Translating brand strategies into brand plans, brand positioning, and go-to-market strategies.

- Device yearlong plans for making the brand most sorted brand amongst the category.

Job brief

We are looking for an experienced Brand manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns. You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brand's reputation, improve customer experience and drive growth.

Responsibilities

- Analyze how our brand is positioned in the market and crystalize targeted consumers insights.

- Take brand ownership and provide the vision, mission, goals, and strategies to match up to.

- Translate brand strategies into brand plans, brand positioning, and go-to-market strategies.

- Lead creative development and create the motivating stimulus to get a targeted population to - take action.

- Establish performance specifications, cost and price parameters, market applications and sales estimates.

- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).

- Coach the team and get the best from everyone.

- Monitor market trends, research consumer markets and competitors- activities to identify opportunities and key issues.

- Oversee marketing and advertising activities to ensure consistency with product line strategy.

- Monitor product distribution and consumer reactions.

- Anticipate bottlenecks.

- Brainstorm new and innovative growth strategies.

- Align the company with the brand's direction, choices, and tactics

Requirements:

- Proven working experience as the brand manager or associate brand manager.

- Drive for results and leadership skills.

- Excellent understanding of the full marketing mix.

- Highly creative with the ability to think out of the box.

- Experience in identifying target audiences and devising campaigns that engage, inform and motivate.

- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management.

- Strong analytical skills and data-driven thinking.

- Advanced communication and interpersonal skills.

- Up-to-date with latest trends and marketing best practices.

- Comfortable working with numbers, metrics, and spreadsheets.

- Excellent command of the English language.

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