HR at Ridhira Living Pvt Ltd
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Ridhira Living - Head - Digital Marketing (7-25 yrs)
Head - Digital Marketing
Responsibilities :
- Designing and implementing digital strategy as part of the company's broader business and marketing plans, building affinity and leading demand generation.
- Liaising with senior management to draw up, marketing innovation strategy set corporate goals and maximize budget value.
- Liaising with third parties like digital agencies and software vendors to optimize channels, lead gen, bidding and targeting strategies.
- Researching and analyzing performance drivers to improve future campaign profitability/growth and contributing towards yearly marketing budgets, KPIs and sales forecasts
- Building and leading the digital team to plan, create and implement a comprehensive comms and social media strategy to increase reach, number of followers and engagement, and ultimately to drive revenue.
- Designing campaign, content and video strategies that transmit the organization's goals and objectives together with the Marketing team.
- Upgrading the organization's digital capabilities with key stakeholders, as well as implementing best practice social media and digital marketing trends for profitable growth.
- Planning and leading team building/recruitment strategies.
Skills, Knowledge and Experience :
- 7+ digital experience with record of building online capability and innovating in pre-existing businesses with established marketing channels.
- A degree (or equivalent) in digital marketing or business studies and IDM or CIM certified ideal.
- In-depth understanding of SEO ranking factors and Google Ads tools.
- Experience leading and managing SEO/SEM, marketing database, google ads, fb ads
- Excellent knowledge of CRM management and eCommerce and MarTech innovation.
- You will be confident at interpreting complex data and drawing out insights for business growth and optimization.
- Experience in optimizing landing pages and user funnels
- Experience in implementing a growth plan to drive change and opportunities for collaboration within an organization.
- Experience delivering KPIs, measurable output and financial results.
- Excellent project management, communication and people skills.
- Management experience in email marketing, social media, PPC display and retargeting campaigns.
Nice to have :
- Confidence in representing the brand in pitches and to external stakeholders.
- Experience managing multinational ecommerce sites.
Benefits :
- Salary
- Working arrangement: (Work from Office)
- Perks
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