Rgyan - Executive - Digital Marketing (1-2 yrs)
Digital Marketing Executive
- Look after the web and mobile app marketing
- Assist the management in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Facebook, Instagram and other platforms etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Develop digital marketing plan to meet our growth, retention and other targets.
- Manage and optimise all paid acquisition channels - SEM, UAC, Facebook, web and mobile application, Retargeting etc and identify new ones.
- Be responsible for campaign budgets, bid management, audience segmentation, keyword research and creative ad copy
- Work with various teams to launch new campaigns including developing creative briefs and writing copy
- Monitor and report campaign performance
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and website updation.
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
