- R360 powers a data-driven customer engagement ecosystem that enables the world's leading organisations to earn customer loyalty every day.

- For over 10 years, R360's loyalty and reward platforms have driven ambitious loyalty programs for some of the world's biggest brands - including Axis Bank, Standard Chartered Bank, HDFC Bank and Emirates National Dubai Bank. We have 500+ global retail partnerships and offer our clients reward programs, nuanced customer segmentation, data-centric campaigns, and big data analytics.

- Our multidisciplinary team of technology experts, product engineers, data scientists, client relationship managers and customer experience professionals work together with our clients to enable loyalty by enhancing customer acquisition, engagement and retention.

- Currently we are looking for Brand Marketing Manager - Airport Programs who will be responsible for managing the brand communications for Airport programs with online and offline marketing. Enhancing a particular Platform brand image; increasing Platform brand awareness, and driving cohesive, well-planned campaigns, promoting the products, its digital presence, offline marketing, events, on ground activations and experiential marketing.

Brand Marketing Manager - Airport Programs

Key duties include :

- Brand strategy, following the defined brand style guides, brand guidelines, brand vision and value proposition for short as well as long term

- Planning and execution of all communications and media actions on all channels, including online, social media and offline marketing.

- Assisting with Strategic alliance team for partner programs/campaigns, new product launches as well as developing new business opportunities

- Creating and managing promotional collateral to establish and maintain product branding - online & offline

- Work closley with external agencies for planning, budgets, campaign execution monitoring and analyzing performance.

- Managing the budget for marketing, advertising and promotional activations.

- Competitor and customer insights analysis

- Analysis of Campaign performance, monitor & track the spends and ROAS.

- They are also responsible for creating and implementing a long-term communication strategy, producing a Monthly / yearly marketing calendar plan.

- Liaising with other stake holders internally & externally about marketing related issues.

- To formulate and implement public relations strategies, selects and manages communications with external agencies, as well as develops media marketing strategies.

Desired Skills and Experience required :

- Degree/MBA in Marketing, Branding or Advertising.

- 4+ years of demonstrable marketing experience in a similar environment. - Online & Offline - Hybrid marketing will be an advantage.

- Preferably a B2C Brand marketing exposure.

- Public speaking skills, written communication skills, interpersonal skills, organizational skills, computer skills, social media skills, time-management skills, decision making skills, detail oriented, creativity and analytical skills.

- Brand awareness - a clear understanding of brands and the marketing mix

- Determination and perseverance

- A strong focus on results and high degree of marketing acumen.

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