HR Manager at Revvster Technologies
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Revvster Technologies - Manager - Performance Marketing - Baetho (2-7 yrs)
Company Profile :
Baetho is a solution-focused company aimed at creating and democratizing the development of customer experience applications through our proprietary no-code platform.
At Baetho, we offer a fun environment and the chance to work with a highly skilled and motivated team. Our culture is focused on employee happiness, customer satisfaction, and high-quality execution. If you have the right vibe and believe in fairness and freedom, you- re a great fit for us.
Position Description :
- An opportunity has arisen for a Performance Marketing Manager with a can-do attitude, ability to drive successful campaigns, strong desire to work on multiple platforms with limited guidance. We'll provide all the enablement needed, but are looking for a rockstar at work.
Roles and Responsibilities :
- Lead generation and performance marketing
- Own the execution of integrated campaigns across digital channels- including target audience identification, goal setting, campaign set-up, user flows, and campaign optimization
- Hands-on experience on Linkedin, Google Ads, FB, Google analytics, and GTM and lead gen platforms
- Define and analyze performance metrics on google analytics to diagnose campaign performance and develop action plans to optimize the customer experience and campaign results
- Ensure that each activity is tracked and measured with a focus on pipeline and ROI
- Experience in B2B SAAS based marketing, preferably with highly technical products or services
- Demonstrated creative skills (e.g. ad copies and/or design skills) to drive personalisation and relevance
- Budget and plan the acquisition funnel for the whole year, with month on month variations
- Enable and Track AB testing for all aspects of campaigns, viz.: ads, creatives, landing pages, emails, SMS
Industry :
- Marketing
- IT
- Internet
Preferences :
- Must have a proven track record of campaign management with a high success rate
- Experience in B2B SaaS based company will be preferred
- 2-7 years of hands-on experience in performance marketing-Linkedin and Google Ads for lead generation is a must.
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