Pre-requisite for the role :

- 5-8 years of minimum work experience in SEO, or combination of SEO and SEM

- Solid understanding of performance marketing, conversion, and online customer acquisition

- In-depth experience with website analytics tools / platforms including Google Search Console, Google Analytics, Google Keyword Planner, Ahrefs, Semrush, Screaming Frog, Moz, Majestic

- Deep understanding of Google SEO best practices and webmaster policies

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Familiarity with website CMS (we use WordPress, but other experience is fine)

- A passion for staying ahead of the latest trends and best practices in UI/UX, SEO and SEM

Key Responsibilities :

- Develop and implement an effective SEO strategic plan to improve organic traffic, search ranking and maximize ROI

- Develop keyword plans through conducting keyword research on a regular basis to generate content ideas and optimize existing content

- Plan and oversee the entire website architecture, restructuring page hierarchy where necessary

- Optimise web pages such as the homepage, landing pages, blog posts, product pages (on-page SEO) in terms of improving content quality, keyword optimization, and user experience to boost organic search rankings

- Manage SEO-related assets, Conduct full-scale SEO audit (technical, on-page, and off-page) on both mobile and desktop website versions to provide recommendations for improvement in key areas such as keyword optimization on meta tags and images, content quality, and link building

- Execute link building campaigns through the creation and promotion of linkable assets, outreach, and submission-based link building

- Integrate on-page and off-page SEO (link building) with content marketing, social media marketing, and digital PR initiatives

- Measure key SEO metrics such as organic traffic, ranking positions, domain authority, conversion and conversion rates, engagement metrics such as dwell time and organic return visits and provide recommendations for improvement

- Work with IT / software team to ensure digital marketing campaigns properly integrated with CRM and downstream data-sets (e.g. how effectively do leads turn into opportunities) are tracked correctly.

- Recommend changes to websites, content and any other factors to improve SEO positions for target keywords

Location: New Delhi (Okhla Phase 1), India

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