Business Development:

Role Overview:

As a Business Development Manager, you will play a key role in driving the growth of our digital marketing solutions. Your mission will be to identify and capitalize on new business opportunities, build strong relationships with clients, and contribute to our strategic goals.

Key Responsibilities:

1. Lead Generation & Prospecting:

- Identify potential clients through research, outreach, and various channels (e.g., LinkedIn, emails, phone calls).

- Qualify leads by understanding their needs, pain points, and how the agency's services can help.

2. Client Engagement:

- Make outbound calls and send follow-up emails to prospects to introduce the agency's services.

- Set up meetings or demos for the senior sales team, account managers, or marketing specialists.

- Nurture relationships with potential clients by providing relevant content, case studies, or testimonials.

3. Service Knowledge:

- Understand the agency's digital marketing services & communicate service offerings and demonstrate value propositions tailored to the prospect's business.

4. Sales Pipeline Management:

- Track and manage sales leads in CRM software.

- Maintain accurate records of interactions, follow-ups, and sales progression.

- Prepare sales reports and forecasts for management.

5. Collaboration with Marketing:

- Work closely with the marketing team to align sales efforts with marketing campaigns.

- Provide feedback from prospects to refine messaging, positioning, or service offerings

6. Client Needs Assessment:

- Conduct discovery calls to assess potential clients' challenges, goals, and marketing budgets.

- Propose suitable digital marketing solutions based on the client's business model and objectives.

7. Closing Sales & Negotiation:

- Assist in drafting proposals, contracts, and service agreements.

- Negotiate pricing and service terms within set guidelines to close deals.

8. Upselling & Cross-Selling:

- Identify opportunities to upsell existing clients on additional digital marketing services.

- Present new offerings or services that might fit existing client needs.

9. Customer Support & Relationship Management:

- Provide post-sale support and ensure smooth onboarding of new clients.

- Collaborate with account managers to ensure client satisfaction and retention.

10. Stay Updated on Industry Trends:

- Keep up with digital marketing trends, new tools, and strategies to position the agency as an industry leader during client interactions.

Educational Requirements :

- Graduation or Post-Graduation in Business Administration, Marketing, or a related field from a reputed institution in India.

- Engineering graduates from top-tier colleges in India with an interest in business and sales will also be considered.

- Strong preference for candidates with specialized courses in sales, digital marketing, or e-commerce.

Key Skills & Competencies :

Storytelling Skills : Ability to present the agency's offerings effectively, capturing client interest through engaging narratives.

Numerical & Analytical Skills : Strong understanding of basic math and an ability to interpret sales metrics and KPIs.

Grasping Capabilities : Quick learner, able to understand and articulate the agency's service offerings and industry intricacies.

Communication & Networking : Excellent verbal and written communication skills, with the ability to hold meaningful conversations on various topics.

Flair for Networking : Passion for meeting new people, building relationships, and expanding professional networks.

Sales Proficiency : Solid understanding of sales principles and techniques, with a desire for continuous improvement and learning in the field of selling.

Personal Attributes :

Self-motivated : Proactive, results-oriented, and keen on improving professionally.

People-oriented : Strong interpersonal skills with an enthusiasm for talking to and working with clients and colleagues.

Problem-solving mindset : Ability to address client concerns and find solutions in real-time.