HR Manager at MNR Solutions
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Retention Marketing Specialist - Personal Care/FMCG (1-3 yrs)
We are seeking a strategic and results-driven Retention Marketing specialist to join our team in Delhi (Okhla). The ideal candidate will have a strong background in customer retention strategies, email marketing campaigns, and customer service within the personal care or FMCG sector.
Key Responsibilities :
- Develop and implement retention marketing strategies to enhance customer loyalty and reduce churn.
- Create, manage, and optimize email marketing campaigns targeting existing customers to drive engagement and repeat purchases.
- Analyze customer data and behavior to identify trends and opportunities for retention initiatives.
- Collaborate with cross-functional teams to design and execute personalized customer experiences and loyalty programs.
- Monitor and report on key performance metrics related to retention efforts and email campaigns, providing insights and recommendations for improvement.
- Respond to customer inquiries and feedback promptly, ensuring high levels of customer satisfaction.
- Stay updated on industry trends and best practices in retention marketing and customer engagement.
Key Skills :
- Strong understanding of retention marketing principles and strategies.
- Proficiency in email marketing platforms and tools.
- Excellent customer service and communication skills.
- Analytical mindset with the ability to interpret data and generate actionable insights.
- Creative problem-solving skills and attention to detail.
- Ability to work independently and collaboratively within a team.
Qualifications :
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in retention marketing or customer service, preferably in the personal care or FMCG industry.
Benefits :
- Competitive salary and benefits package.
- Opportunities for career advancement and professional development.
- A dynamic work environment that values innovation and teamwork.
