20/07
Bhavna Maurya
Recruiter at Antal International Network
Recruiter at Antal International Network
Views:22 Applications:11 Rec. Actions:Recruiter Actions:2
Retention Marketing Role - Gaming/eCommerce (4-8 yrs)
Retention Marketing
Job Responsibilities :
- Experience in CRM campaigns, journeys and analytics, with specific experience managing an app/PN/email/web/mobile marketing program from end-to-end (gaming/ e-commerce experience).
- Knowledge of tools such as Mixpanel, Webengage and Clevertrap.
- Hands-on Experience in user retention and engagement campaign execution
- Good understanding of CRM, Push Notifications, email marketing and mobile marketing.
- Experience of using marketing analytics tools and metrics such as CPA, visits, unique visits, conversion rates, latency, bounce rates, etc.
- Understanding of RFM, databases, SQL, Tableau etc. is preferred
- Ability to effectively communicate and manage relationships with external vendors and partners
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