Research Associate at Antal International
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Retention Marketing - Advertising Agency (5-8 yrs)
- Work with the internal Marketing, Product and BI team to plan and execute campaigns that drive player engagement and revenue.
- To create journeys for existing users which help engage them more and bring them back to the platform along with generating higher revenue and continuous engagement
- To plan and execute the Monthly marketing calendar
- Presenting daily/ weekly/ monthly reports of promotional campaigns and corresponding business metrics by coordinating with the Analytics team.
- Work with Acquisition and Product teams to help develop our websites/apps to improve design, usability, content, and customer experience.
Skills Needed :
- Knowledge of tools such as Mixpanel, Webengage and Clevertrap.
- Hands-on Experience in user retention and engagement campaign execution
- Good understanding of CRM, Push Notifications, email marketing and mobile marketing.
- Experience of using marketing analytics tools and metrics such as CPA, visits, unique visits, conversion rates, latency, bounce rates, etc.
- Understanding of RFM, databases, SQL, Tableau etc is preferred
- Ability to effectively communicate and manage relationships with external vendors and partners
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