ResoluteB2B - Manager- Digital Marketing & Content (5-8 yrs)
- Responsible for on page and off page optimization
- Creating and managing Google AdWords on daily basis for effective advisement to generate new leads specific to the radius and ROI
- Generating leads by using different lead generation techniques like social media, AdWords, cold calling, LinkedIn, e-mail campaigning and other popular networks
- Creating and managing Google AdWords on daily basis for effective advisement to generate new leads specific to the radius and ROI
- Responsible to develop & establish a list of potential customer's database to effectively meet the business targets and goals
- Write newsletters including all company updates
- Should be involved in developing website's visibility and providing quality back links
- Upgrade our email templates using graphics, personalization, and advanced features
- Ensure prompt and accurate communication with clients via email to minimize unsubscribes
- Analyse campaign performance and suggest improvements
- Report on sales revenue generated from email marketing efforts
- Ensure emails follow industry policies and best practices
- Create email databases for lead generation
Desired Candidate Profile:
- Certified in Google Analytics and Google AdWords
- (PPC, SEO, SMO, Social Media Marketing and Email Marketing)
- Experienced with long-tail keyword research, competitor research, and social content creation
- Knowledge of Local SEO, Blogging, Link Building, YouTube, Facebook, Twitter, Google+, Pinterest and Inbound marketing
- Knowledge of ahrefs, Screaming Frog, Majestic, Moz Tools, Raven Tools and many other SEO tools
- User Experience & Conversion Optimization (Crazyegg, Heatmapping & Funnel Analysis)
- Website Analysis (Google Analytics and Webmaster Tools, Bing Webmaster Tools, Metrica Tools)
- Develop and implement link building strategy
- Multi-Channel Digital Content Strategy & B2B sales Marketing
- Multi-Channel Social Media Marketing Strategy & Management
- Content Management Systems (WordPress, Joomla, Drupal, OS-Class)
- Blogging Platforms (WordPress, Blogger, Tumblr)
- E-Commerce Platforms (Magento, Shopify)
- Hands on experience with HTML and content management systems
- Proficiency in marketing automation technology
- Any Graduate (Graduate from digital marketing stream will be added advantage)
- Excellent written and verbal communications skills
- Excellent written communication and copywriting skills
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
