PPC Campaign manager _ Replicon Software - Bangalore - 9years - 13years

Replicon Software is looking for PPC campaign manager (100% work from home)

Timing : Day Shift

Job role : PPC Campaign Manager

Company : Replicon Software

Experience : 9 years - 13 years

Salary : Negotiable

About company :

Replicon, the Time Intelligence- company, has a comprehensive suite of products, powered by the Time Intelligence Platform, to manage enterprise time, projects, people, costs, gross pay & profits. We support more than 1.5 million people across thousands of customers spanning 180+ countries around the globe.

Job role details :

Replicon is seeking an entrepreneurial, self-motivated and energetic PPC (Pay Per Click) Campaign Manager who will be responsible for running the PPC campaigns and monitor paid search budgets ensuring Replicon's online marketing efforts to provide the highest qualified leads. In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.

You have :

- Professional certification in AdWords is a plus.

- Professional experience in analysis of data and reporting.

- Extensive knowledge of paid search methodologies and techniques for managing search campaigns on Bing/Yahoo and Google

- Outstanding knowledge of analytics tools, e.g. Google Analytics, Tableau, WebTrends etc.

- General understanding of SEO and advanced digital marketing skills.

- Familiar with all Social media sites and platforms e.g. Instagram, Facebook, Yahoo etc.

- Understanding of HTML and XML will be an added benefit.

- Self-starter with a positive outlook.

What you'll do :

- Come up with new campaign ideas with basic framework, then flesh out all the details when approved

- Effectively manage a team of PPC Executives and PPC Specialists, ensure that every team member is motivated.

- Execute google strategy based on agreed upon parameters leveraging a team of PPC Specialists and PPC Executives using data and process in specific regions.

- Participate and contribute in the growth of PPC channel strategy.

- Tracking daily, weekly & monthly KPI's to identify opportunities for improvement in performance & regularly reporting to management.

- Manage PPC and Paid Media campaigns across all social and retargeting networks.

- Work with the CRO team to Implement A/B and multivariate testing to continuously improve ROI and performance.

- Use key programs such as Google Adwords, Google Analytics, Microsoft Bing, Yahoo etc. to analyse and report on all PPC campaigns for Replicon.

- Keep up to date with the latest developments and trends across PPC and Paid Media.

- Audit and validate the work of specialists and executives.

- Build an effective team and continually recruit to keep staffing level stable optimum.

- Oversee the team PPC Specialists & PPC Executives 

- Mentor, manage and train the team members.

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