Executive - Digital Marketing Specialist

Rentickle is one of the largest & fastest growing companies in the online rental space & has served close to 100,000+ B2C and B2B consumers. Founded by two industry veterans, Amit Sodhi (ISB Hyd, Ex. Director-BD, HT Media) and Vineet Chawla (Ex. CEO, Hongkong Winalite Group), and funded by Singapore based investors, the Company has established a leadership position in its sector in a short span of three years.

Rentickle has established the brand in the marketplace and has been awarded Super Startup of the Year by SuperBrands and Brand Of the Year by Silicon India. In the Startup category, Rentickle has topped the list for Workplace Culture backed by BusinessWorld. The company has won The Economic Times Promising Brand 2018 and TECHTORS by BW Businessworld. The company has also been awarded the title of 18 Startups to look at in 2018-2019 by Insights Success Magazine.

The company has aggressive plans to expand into more geographies & product categories with a vision to become the largest online rental platform by 2024.

JOB BRIEF :

Responsibilities :

- Design, build and maintain our social media paid campaign.

- Should be hands-on skilled in Google ads, Facebook ads, Programmatic media.

- Create, execute, and optimize campaigns end-to-end on various channels to maximize ROAs.

- Stronghold and manage a large budget in different social channels and Google AdWords.

- Identify trends and insights and optimize spend and performance based on the insights.

- Manage and get insight about data trends, marketing analytics.

- Hands-on experience on Google analytics.

- Handled larger budget on Google AdWords /FB.

- Track and analyze social media traffic flow and provide regular internal reports.

- Attain key performance indicators such as reducing the traffic bounce rate, increasing dwell time or improving conversion.

- Improving the usability, design, content and conversion of the relevant social media platforms.

- Oversee a social media strategy.

- Manage the contact database and assist with lead generation and lead mining activities on platform like LinkedIn.

- Assist with paid media like paid Google searches.

- Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and prepare performance reports.

- Collaborate with internal stakeholders on campaign production schedules, modify activity and notify stakeholders of relevant outcomes, fluctuations, and plans.

Experience, Skills & Qualifications :

- 1-3 years of experience in campaign management/ managing Google/Facebook ads

- Bachelor's Degree

- Excellent analytical skills

- Good communication & inter-personal skills

- Creative outlook and an eye for detail

- Ability to multi-task, work in a fast-paced start-up environment, and get-things-done.

Location: Gurgaon

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