PPC & Facebook Ads Specialist Responsibilities

Include:

- Launching and optimising PPC campaigns

- Monitoring budgets and overseeing search platform accounts

- Tracking KPIs and producing useful reports for management

Job brief

We are looking for a PPC (Pay Per Click) Specialist to run PPC campaigns and monitor paid search budgets.

In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.

Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

PPC Responsibilities

- Participate in forming effective paid search strategies

- Launch and optimize various PPC campaigns

- Oversee accounts on search platforms (e.g. Google AdWords, Bing)

- Be involved in keyword selection and audience targeting

- Monitor budget and adjust bids to gain better ROI

- Track KPIs to assess performance and pinpoint issues

- Produce reports for management (e.g. dashboards)

- Write attractive and concise copy for adverts

- Suggest and develop new campaigns across multiple channels

- Maintain partnerships with PPC ad platforms and vendors

- Find ways to reduce risk of click fraud

- Keep abreast of PPC and SEM trends

Facebook Responsibilities

- 2-3 years experience managing Facebook & Instagram ad account(s).

- 3-5 years experience managing digital ad account(s) Google, Bing, Yahoo, Twitter, etc.

- Google Adwords Certification

- Photoshop and/or basic photo editing skills.

- College Degree in Marketing/Business.

- Knowledge of Facebook Ads Manager & Power Editor.

- Paid Social Media

- Facebook BluePrint Certification (https://www.facebook.com/blueprint)

- Understanding of custom audiences and lookalike audiences.

- Ability to generate and install the Facebook pixel.

- Strong understand of bidding techniques (AutoBid, CPC, CPM, oCPM).

- Strong at statistical analysis, spreadsheets.

- Ability to navigate, schedule or generate reports quickly.

- Ability to multi-task and prioritize projects.

- Time tracking with Harvest app

Requirements

- Proven experience as a PPC Manager or Digital Marketing Specialist

- Experience in data analysis and reporting

- Knowledge of SEO and digital marketing concepts

- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred

- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)

- Understanding of HTML and XML is a plus

- Proficient in MS Office (particularly Excel)

- Excellent communication skills

- Analytical thinking with strong math skills

- BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus

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