SEO Specialist

About Us :

- At Relinns, we breathe tech solutions and embrace innovation with open arms.

- With more than 5 years of experience, we've had phenomenal growth which acts as a testimony to the knowledge we've come to gather over time.

- Our team is on the path of Excellence in the workplace of today. To find our way, we have three tools at our disposal: cutting-edge technological tools, our values like Responsibility & Ownership with Integrity & Collaboration, and the highest level of professionalism.

About the role :

- We are hiring for the position of SEO Specialist professional to join our team who will be responsible for managing all search engine optimization and marketing activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo, and Bing in order to maximize ROI.

What You Need for this Position :

- 3-4 years of experience in successfully developing and executing SEO campaigns

- Understanding of search engine algorithms and ranking methods

- Knowledge of ranking factors and search engine algorithms

- Understanding of Keyword clustering and SEO-friendly website architecture

- Experience with SEO tools, such as Google Analytics, SEMRush, AhRef, Google Search Console

- In-depth experience with website analytics tools (e.g, Google Analytics, WebTrends)

- Knowledge of keyword research and data mining tools

- Solid understanding of performance marketing, conversion, and online customer acquisition

- Should be able to conduct a competitive analysis of other companies

- Excellent written and verbal communication skills (email, phone, etc.)

- Comfortable analyzing high volumes of data on a daily basis

- Familiarity with WordPress or other content management systems

- Experience with other aspects of marketing, such as customer growth, marketing, social media marketing, and advertisements, is a plus

- Working knowledge of HTML, CSS, and JavaScript development and constraints will be a plus

- Up-to-date with the latest trends and best practices in SEO and SEM

What You Will Be Doing :

- To develop optimization strategies that increase the company's search engine results rankings

- To research SEO keywords to use throughout the company's website and marketing materials and to recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

- To constantly check search terms, rankings, and analytics to monitor the performance of client websites and make recommendations for improvement

- To set measurable goals that demonstrate improvement in marketing efforts

- To monitor daily performance metrics to understand SEO strategy performance

- To efficiently communicate & collaborate with other marketing professionals & team members to align with SEO strategy

- To write compelling and high-quality website content, including blog posts and page descriptions

- To update content and website links for maximum optimization and search engine rankings

- To work with the development team to ensure SEO best practices are properly implemented on newly developed code

- To work with editorial and marketing teams to drive SEO in content creation and content programming

- To run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising

- To engage with other businesses (affiliates) over link-building opportunities, to bring in paid commission for driving customers to their websites

- To employ user experience (UX) and conversion rate optimization methods to turn visitors into more active users and to help improve website performance

- To drive targeted and loyal traffic to a website through effective community building

- To use social media to distribute content and encourage more external sites to link back to the site of the organization

- To monitor the algorithms set by the search engines to keep up to date with changes in the SEO landscape

- To develop and integrate content marketing strategies

- To continue checking search terms, rankings, and analytics to monitor the performance of websites and make recommendations for improvement

Top Reasons to Work with Us :

- We are a fast-paced growing team tackling newer and bigger challenges every day.

- Learning new concepts while working with an intellectual and exceptionally talented team

- Friendly and high-growth work environment

- Competitive compensation

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