About the role :

We are hiring a Content Writer to join our team and enrich our company platforms with drool-worthy content such as new blog posts, quora answers, videos, guides, and marketing copy. He/She will be responsible for conducting thorough research on industry-related topics, generating ideas for new content types, and proofreading articles before publication. Quality writing pieces that appeal to our audiences, attract customers and boost brand awareness will be required.

What You Need for this Position :

Required bachelor's degree in Marketing, English, Journalism, or related field

Required 1-5 years of experience as a Content Writer, Copywriter, or similar role

- Should have basic knowledge of digital marketing frameworks, and prevalent strategies, including SEO, email marketing, and web analytics

- Required Portfolio of the published article

- Experience in doing research using multiple sources and tools such as Typeform, Surveymonkey, Statista, Google Adwords, Google keyword planner, Google analytics, or any other similar tools

- .Must have experience in scaling content, driving organic traffic, and should be able to leverage platforms such as Quora, Reddit, medium, etc.

- Familiar with web publications

- Should have excellent writing skills, as well as the ability to communicate and collaborate effectively to derive the whole team towards meeting tight deadlines consistently

- Required hands-on experience with Content Management Systems (e.g. WordPress, Wix, etc.)

What You Will Be Doing :

- To analyze content marketing metrics and come up with suggestions/solutions make changes as needed that result in the overall growth of the team and content performance

- Regularly audit the content published on various platforms to maintain the content quality standards as per expectations

- To prepare and own content calendar for the content marketing team

- To create content marketing campaigns to drive leads and subscribers; Use SEO best practices to generate traffic to our site to search industry-related topics (combining online sources, interviews, and studies

- To regularly produce various content types, including email, social media posts, newsletters, videos, blogs, and white papers

- To write clear marketing copy to promote our products/services

- To prepare well-structured drafts using Content Management Systems

- To proofread and edit blog posts before publication

- To coordinate with marketing and design teams to illustrate articles

- To conduct extensive keyword research and use SEO guidelines to scale web traffic

- To ensure all-around consistency (style, fonts, images, and tone)

- To actively manage and promote the company's blog, and pitch articles to relevant third-party platforms

- To review & edit content produced by other members of the team and collaborate with other departments to create innovative content ideas

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