Senior Manager Human Resources at Religare Securities Lmited
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Religare - Manager - Marketing (3-4 yrs)
Position: Manager - Marketing
Detailed Role and Responsibilities:
Marketing Communication (using ATL, BTL, Digital, Content etc.):
- Design and implement campaigns using traditional and new media for Religare Broking
- Work on a multi-media mix that ensures maximum reach and optimum frequency
- Measure communication effectiveness by type of media used.
- Conceptualize and support execution of all events and promotions
- Support for Channel and Trade management and all new & strategic initiatives for the business
Product Launch and Activation:
- Work together with sales and product management on - go to market- strategy that ensures reach of all products across all markets.
- Implement a Product Activation calendar by working closely with the product development and sales teams.
- Create as well as implement product positioning and associated marketing collaterals for new and as well as existing products.
Brand Health:
- Ensure consistent implementation and maintenance of Religare Broking Logo & Brand Template.
- Continuously audit use / misuse of our logo in the market place.
- Track and update performance of Religare Broking brand Vis as Vis competition.
Market Research:
- Implement and manage multiple types of research in the market to generate consumer insights, track trends, monitor brand performance, test concepts.
- Translate research outcomes into business benefits.
Marketing Commercial:
- Oversee the procurement to delivery process of all marketing collaterals, merchandising elements
- Vendor, agency and fiscal management
Skill and Experience Required:
- Experience: 3-5 years of experience in managing Marketing communications (mandatory)
- Preference will be given to candidates from BFSI Industry
- Education: Postgraduate (Preferably with MBA in Marketing)
- Good communication & creative skills and a sense of creative judgment
- A willingness to learn, demonstrable desire to work hard and accept new challenges, strong work ethic, effective people skills and the ability to work in a diverse team
- Strong business and ROI orientation
- Ability to effectively manage the marketing eco system of agencies, vendors, printers etc.
- Ability to work across cross functional teams and manage multiple internal stakeholders/excellent team player
- Go-getter, ambitious, innovative and high on energy
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