Job Description : Senior Marketing Manager - Reliance Digital

About the job :

About The Team :

The brand marketing team at Reliance Digital comprises of brand, media, insights, and creative teams. We collaborate with business and category stakeholders and external partners to bring the brand communications of Reliance Digital to life. We aim to enhance the quality of awareness of Reliance Digital and it's key messages. Ensuring we reach the right cohorts with the right message at the right time, leading to strong business and brand health growth. We are building a brand that can endure the test of time and be loved by all value-conscious shoppers of India. If you are excited about driving from the forefront then this might be the role for you. We believe our work is as good as our culture, we have tons of fun in jamming sessions on ideas, celebrating wins and we cover for each other in tough times. Best if you experience this in person :)

Role & responsibilities :

- Marketing Strategy : Assist in the development and implementation of marketing strategies to drive Top of Mind recall and focus on enhancing brand awareness.

- Campaign Execution : Work closely with cross-functional teams to execute marketing campaigns, including planning, coordination, and monitoring of campaign performance.

- Competition : Analyse competition identify trends, look at opportunities, and challenges in the overall category.

- Content Development : Collaborate with cross-functional teams to create engaging and relevant marketing materials, including social media content, videos and static posts, and promotional materials.

- Analytics and Reporting : Analyse marketing data to evaluate the success of campaigns, track key performance indicators, and provide insights for continuous improvement.

- Brand Management : Contribute to building and maintaining the brand image through consistent messaging and innovative marketing initiatives.

- Develop accurate project priorities, schedules, and execution of marketing campaigns.

- Develop compelling, relevant strategic input docs and creative briefs for creative development

Preferred candidate profile :

- Minimum 8 years of experience in product marketing and product launches

- Masters in marketing.

- Strong passion for technology and a deep understanding of the retail market.

- Excellent communication and interpersonal skills.

- Analytical mindset with the ability to interpret data and make informed decisions.

- Proactive and self-motivated with a strong desire to learn and grow.

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