Purpose of the Role

1. Design creatives across all marketing initiatives website, app, social media, digital ads, notifications, emails, off-line ads, website banners, logo design and editorials.

2. Video animation/ image editing for multiple media applications.

3. Deliver creatives in a timely fashion to the meet the creative & content calendar.

4. Constantly innovate on creative applications adapting to the current trending styles and ensure consumer engagement.

5. Manage deliverables and support team during high-pressure situations.

6. Strict adherence to brand guidelines and logo applications.

Roles and Responsibilities :

Strategy and Planning - Develop concepts for on site sales and refresh for all main pages as well as for category pages. Understand mediums and channels (e.g. Difference in Social channels - Instagram vs. FB vs. Snapchat. OR Difference in paid digital advertising- Google vs. FB vs. Double click), to optimize maximum output on a creative, basis the channel of communication.

Project Management and Financial Planning & Budgeting - Thorough knowledge of software: Adobe Illustrator, Adobe Photoshop, Lightroom, Adobe Premiere and Adobe After Effects along with comprehensive Image and video editing skills. Design output should be highly fashion + lifestyle oriented as a communication, to understand the business we are in.

People Management- NA

Policies, Processes & Procedures- Build processes & best practices for seamless execution across multiple categories/brand

Desired Candidate Profile

- Bachelors in commercial art or fashion design/ communication from NIFT or similar colleges 1+ years of experience in ecommerce company in similar roles.

FUNCTIONAL COMPETENCIES :

- A good understanding of fashion terminology

- A good understanding of the ecommerce space

Creative -Awareness of current trends in advertising and graphic design.

- Skilled user of Adobe softwares like photoshop, illustrator, premier pro, after effects, figma and more.

BEHAVIORAL COMPETENCIES :

- Performance Orientation -Strong verbal and written communication skills.

- Interpersonal Skills, leadership Skills

NOTE : Please mention your portfolio links in the CV when applying for the Job.(Mandatory)

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