Who We Are :

Reliance Games is a global mobile developer and publisher with more than 500+ Million downloads and most well-known for critically acclaimed game franchises like WWE Mayhem, Real Steel's World Robot Boxing, Pacific Rim, Hunger Games, Drone: Shadow Strike, Little Singham, etc.

What We Need :

RG s looking for a passionate and self-motivated team member. This role will have work with the executive team to grow RG and Zapak's existing mobile games - and also to launch of number of new exciting franchises on mobile platforms. The role will have a particular focus on delivering game-specific audience, creative and optimization strategies.

User Acquisition :

- As a User Acquisition in our team, your role will entail optimizing campaigns for our diverse portfolio of games.

- Your responsibility will fall under three brackets namely business development, campaign setup and execution/analysis.You will develop and implement strategies to grow our customer base on those channels and partner closely with other channel leads to identify key learnings to implement cross-channel.

Key Duties and Responsibilities :

- Create and manage all mobile and web campaigns across multiple ad networks and platforms (e.g. iOS, Google Play, Amazon, Facebook); implement daily and weekly changes to active ad campaigns

- Perform deep analysis of UA efforts across all mobile titles

- Actively monitor the latest products and features from partner ad networks

- Collaborate with the art team on creative development.

- Influence internal marketing plans across the marketing organization to help improve first time user engagement and acquisition

- Regularly generate growth focused ideas and hypotheses, and then rigorously test them.

Examples Include :

- Working with the analytics team on Campaign targets linked to predicted revenue models

- Working with the product team to ensure the maximization of live-operations events

Requirements :

- Minimum 2 years- experience in a SEM or UA marketing role with mobile app experience.

- Experience with Facebook, Google AdWords and/or Ad Networks.

- Demonstrated experience scaling annual UA budgets from launch to growth to maturity

- Demonstrated experience in identifying, working with, and maximizing current and new mobile user acquisition platforms, including Facebook/Instagram, Snap, UAC, Apple Search, a wide range of ad networks (Unity, Vungle, Applovin, etc.), and more.

- Experience with MMPs (Mobile Measurement Partners) and attribution tracking

- Demonstrated experience building processes and exit KPIs for creative testing at high velocity (~20-50 new creatives per month)

- Proven analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations - even when the available data might not be perfect.

- Experience with Excel (Pivot Tables, Advanced Formulas, Data Manipulation).

- SQL knowledge is a plus.

- Passionate about mobile/social integration in Gaming, entertainment industry and professional sports businesses.

- Degree in marketing or a related business field.

- Prior game industry experience is a plus.

What we offer you :

- Work in a studio that has complete P&L ownership of games.

- Competitive salary and Performance Link Incentives.

- Full medical, accident as well as life insurance benefits.

- Generous Paid Maternity/Paternity leave.

- Employee Assistance Programs.

- Active Employee Resource Groups - Women at Zapak.

- Frequent employee events.

- Flexible working hours on many teams.

- Casual dress every single day.

- Work with cool people and impact millions of daily players!.

!!! Get Gaming!!!

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