Reliance - Assistant Brand Manager (3-5 yrs)
Responsible for executing marketing campaigns while adhering to set budget constraints. It includes measuring and reporting performance of all marketing campaigns and assess the same against ROIs.
Job Responsibilities :
1. Understand and implements the marketing plans
2. Assist in developing and deploying Brand Marketing Plans which include identifying key brand issues and opportunities and zeroing in on key jobs to be done
3. Monitor and execute on ground activations that form vital part of the Marketing Campaigns.
4. Monitor competition on various aspects such as new offering, pricing, consumer offer, ATL & BTL activities.
5. Evaluate effectiveness of the marketing campaigns.
6. Responsible for 360 degree implementation for the Brand Campaigns.
7. Ensure all activations and promotions are executed well within the budget.
8. Work with agencies to convey campaign requirements and provide recommendations with overall database and campaign knowledge.
9. Draft and brief the agencies on the marketing creative.
10. Ensure that there are no quality misses in the entire process and accurate information is delivered.
11. Good presentation skills.Also good in writen and spoken English.
Preferred Experience : Minimum 3 to 4 years of experience in Brand Marketing for Retail/FMCG brands / Airlines/ Media.
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