Relationship Manager - Channel Sales - FMCG (10-19 yrs)
Place of service HQ Aurangabad
Reporting to ZSM - Sales
1. Job Description :
Main Challenges in te 4-5 biggest challenges business-wise, organisational, cultural etc.) :
1. Execute annual plans for the entire Product range including value, volume and margin targets.
2. Develop and execute annual plans, budgets and KPIs for Area Sales in respect of volume, value, product / SKU market mix.
3. Develop month/quarter wise sales forecasts.
4. Develop channel and market strategies for area distribution encompassing outlet coverage, availability and visibility.
5. Ensure implementation of all BTL activations.
6. Coach and develop ASMs and Frontline Sales force.
7. Ensure high degree of forecasting accuracy.
2. JOB DESCRIPTION FORM
Job Description & Candidate Profile responsibility and Mandate :
(Main responsibilities in terms of budget, personnel, process etc.) :
1. Develop Sales promotion plans for delivering sales volumes.
2. Effective execution of Trade schemes as per trade marketing strategy.
3. Develop and administer credit policies and ensure timely collections.
4. Analyse sales outlet performance at regular intervals to initiate corrective action.
5. Ensure periodic meetings at customer outlets to calibrate customer expectations, understand competitor plans in order to proactively counter competitive action.
6. Build positive and impacting relationship with all channel partners within the framework of company policies.
7. Ensure morale and motivation levels of front line sales force. Focus on developing and upgrading of sales force.
8. Implement and administer policies, plans, systems and targets in respect of local key accounts.
9. Execute Trade Promotion schemes as defined by the marketing function.
10. Plan and implement local sales promotion in consultation with marketing.
11. Conduct and lead effective JC meets with ASMs to ensure complete alignment to short term and medium term goals and plans in line with overall business strategy and plans.
12. Oversee administration of CFA operations.
13. Ensure compliance as per local laws.
Main Tortant tasks and projects that this person will be working on and held accountable for) :
1. Effective Sales strategy execution.
2. Effective BTL activations.
3. Managing channel partners.
4. Manage new product launches and help build brands.
5. Capability development and retention of frontline staff.
Criteria for Evaluanancial results, improvements in the org., development of employees etc :
1. Sales Value and Volume
2. Cost of Sales
3. Distribution Matrix.
4. Forecasting accuracy
5. Market returns as %age of sales.
6. Market Share of key categories.
7. Capability Development of frontline staff.
8. Effectiveness of activations/trade programs.
Candidate Profile :
Education : (Level and area) :
MBA/Post Graduate in any discipline.
JOB DESCRIPTION FORM :
Job Description & Candidate Profile osition/work, products, markets, international etc.)
1. 12+ years of field Sales and distribution in FMCG, preferably Foods.
2. Experience in new launches and building new brands
3. Experience in enhancing distribution network.
4. Experience in managing a team of Area Sales Managers and frontline staff
- In-depth knowledge of FMCG/Foods Industry.
- Complete knowledge of the Regional markets under purview.
- Channel Partner Management skills.
- Good analytical skills.
- Man Management Skills.
- Process orientation.
- SAP knowledge.
- Exposure to Trade Marketing fundamentals.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.