Overall Goal : CASA RM will be responsible for

- Acquisition of new Business Entity customers and creating CA Book

- Management of Acquired Current Account customers

- Enhancement of the relationship by cross-selling products and services as per the profile & need of the these current account customers

- Deepening the size of the relationship and retention of the customers by providing the best possible services and being the dedicated point of contact for these customers

- Make RBL Bank a primary bank for customer and get maximum wallet share

Key Result/Responsibility Areas :

a) Acquisition of Business Entity (Current Account) customers :

- Acquisition of NTB High Value Current Accounts

- NTB Acquisition of Current accounts dealing in international Trade

- Identify and Acquire New to Bank working capital limit customers with Trade Limits viz Buyers Credit, PCFC, LC,BG etc

- Acquire New to Bank customer requiring Assets Limits Business Loans, Cash Management Services & Door

- Step Banking, API Banking and other allied Current Account services

- RM will have to create his own CA book by self-sourcing, Market Visit & Industry & Area Scoping, External References & Leads.

b) Portfolio Management :

- Engage with Acquired customer on regular basis and ensure that Group company and Family customers also bank with RBL Bank

- Regularly interact with the customer to build rapport, customer profiling should be used to set customer level objectives post discussion branch Manager/TL. Customer interaction to be regular updated in system provided.

- Ensure that within each customer group a minimum number of stipulated Income Generating products are sold as per the customers profile and needs. RM to Cross sell appropriate products to the customers and ensure activate usage.

- Enhance Values within each of the customer groups by ensuring that a/cs are activated

- Cross Sell Bank Products for revenue generation and engagement

- Basis customer business requirement cross sell products like POS , Payment Gateway, Trade /Forex ( LC /BG/ Remittance /OD) , Doorstep Banking Services.

- Cross Sell various RBL Bank products like TPP, FD. Credit Card, Loans to customers and related group business/ family

- Drive active business transaction through RBL bank account

- Should know the customer's business in order to provide banking and financial solutions

- Register customer for various Direct Banking Channels of the bank

B) Customer Services :

- Ensure quality customer service is delivered

- Recording complaints as per the specified process

- Resolving all complaints received from portfolio customers within the stipulated TAT's and ensure appropriate customer communication on closures

- Preventive complaint management by regular interaction with the customers

C) Target Achievement :

- PC- RM will be given a quarterly and yearly target on revenue, product cross sell and book value build up

- Basis the Target the RM will be tracked on regular basis for achievement of the Targets

- CA RM will be evaluated on Portfolio Score Card

Competencies :

- Sales and Influencing Skills

- Banking Product & Process Knowledge. The candidate should have past experience of Current Account product & processes, Trade & Forex , Door Step banking and other current account related products.

- Planning and Organizing Skills

- Communication & Writing skills

- Knowledge of Competition & Current trends in financial Industry.

Preferred Sector : BSFI

Education : Post Graduate

Experience : Above 3 years in a Current Account /Trade- Forex sales &/or relationship role in any of the sectors mentioned above

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