HR - Manager at REIN Digital
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REIN Digital - Lead - Paid Marketing (4-6 yrs)
Roles & Responsibilities
1. Create and execute paid campaign strategy on Facebook and Google
2. Managing campaign creation and execution, implementation, and measurement for end prospects and channel partners resulting in user acquisition
3. Own and distribute the given budgets across channels and the funnel to achieve the business objectives
4. Create content and manage the content creation process.
5. End-to-end management of existing paid campaigns, tracking & monitoring of relevant KPIs, and metrics, analysis of results, and calibration of campaigns to maximize ROI
6. Provide insights, recommendations, and action plans based on the analysis of the performance report.
7. Implement relevant A/B and multivariate testing on the campaigns, Landing Pages, and other relevant channels or platforms as necessary to improve campaign performances
7. Keep current on emerging digital tools and platforms, digital marketing trends, and new technologies, and share insights with the rest of the team.
8. Collaborate with other teams to produce creative and engaging campaigns
Skills and Qualifications :
1. 3+ years of experience in Paid Marketing
2. Ability to work independently and take strategic decisions
3. Ability to manage and lead a team
4. Hands-on with managing spend of 20L and above per month
5. Experience with Google Ads, Facebook Ads, LinkedIn Ads, YouTube Ads, Google Analytics
6. Experience in handling marketing automation tools
Proficiency with MS Tools
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